![]() TrackMaven recommends using 9-12 hashtags in your posts for the best engagement but we recommend doing some experimenting on your own to understand what your audience likes. Your posts are the most important place to add hashtags. You can use hashtags in every part of Instagram including your bio, your posts (no more than 30) and your stories (no more than 10). The use of hashtags on Instagram is popular, so we’ll start there. Let’s dig into what that means, shall we? How to use Instagram hashtags You can use these on all of your posts or you can create event or promotion-specific hashtags too.Įvery platform uses hashtags in a slightly different so you need to change up your hashtag depending on the platform. It’s important you encourage your audience to use them as well. Make sure you do your research to find out why something is trending before you start using the tag so you don’t misinterpret why something is trending which can lead to some major social media blunders.īranded Hashtags – Branded hashtags are your brand’s hashtag that you create and use. These can help you increase your reach but be careful with joining trending hashtags. Trending Hashtags – Trending hashtags are related to a recent popular conversation. These tags aren’t unique to us but they relate to the content we post. They are not trending or brand-specific and they are your best way to join new conversations and reach new users.įor example, MeetEdgar’s content hashtags include #socialmediamarketing and #digitalmarketing. Hashtags are keywords or phrases that follow a # sign with no spaces and they can be broken down into 3 different categories:Ĭontent Hashtags – As the name suggests, these are hashtags related to your content or industry. The fun thing about hashtags is you decide. You can hashtag anything you want, so whether it’s your brand name or a concept. When making your own hashtags, all you need to do is type the hashtag symbol # followed by the word you want to hashtag. Here’s a guide to hashtag use that won’t hurt your reach, make you look spammy, or impact your content. It’s super frustrating to think you’re following hashtag best practices but only to see zero results for your effort so we’re going to spare you that pain (and wasted time!). ![]() Too many people don’t know the best way to use hashtags and that can actually hurt their content. You should be using hashtags but you’ve got to use them the right way. Today, we also use hashtags on Facebook, LinkedIn, Instagram, Pinterest, and YouTube.Īn average of 125 million hashtags are tweeted every day, and that’s just one platform! Hashtag use can help you join new conversations, reach new users, grow your audience and increase engagement. ![]() Hashtags started on Twitter as a way to differentiate between groups of topics within tweets. Hashtags have not only become part of our vocabulary but they’ve become a key piece of any successful social media strategy. Yeah, we don’t really remember it either. Remember when hashtags weren’t a thing and the hashtag symbol was only known as the number sign? ![]()
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